Since Halloween is just a few days away, we can start to get serious about Christmas music – mainly all Christmas music. “First in” in this format is a very powerful position, normally. So, if there is someone in your market already doing this, I would not recommend going up […]
Monthly Archives: October 2020
3 posts
The holiday season is almost upon us. This means many stations will be making that dreaded decision of when to start playing Christmas music and how much of it to play. Some of this decision will be based on format, some on market position and, most of all, the desire […]
This may seem like Radio 101 – play the right music – but it goes much deeper than that. First of all, too many stations have stopped doing any kind of music research. They say it costs too much. Actually bad ratings probably cost a lot more. If you are […]