My long time friend and radio colleague, Mike McVay has just written a great article for Radio Ink. Here is the link: https://radioink.com/2021/01/25/disneys-rules-of-management-for-radio/. Those in the know learned a long time ago that listening to and learning from your audience is what would ultimately separate the great stations from the […]
Jim Kennedy
8 posts
As a “radio lifer”, I am always trying to keep up with what is happening now, as well as staying in touch with those “good old days” of radio. As a result, I am a member of several “back in the day” groups on Facebook. There are a lot of […]
Now that Halloween and the election (maybe) are over, it is time to get serious about Christmas music. Some stations have already begun. If you are one of those, maybe you are finding you could use some help or advice. Here at JKC that is what we do. If you […]
Since Halloween is just a few days away, we can start to get serious about Christmas music – mainly all Christmas music. “First in” in this format is a very powerful position, normally. So, if there is someone in your market already doing this, I would not recommend going up […]
The holiday season is almost upon us. This means many stations will be making that dreaded decision of when to start playing Christmas music and how much of it to play. Some of this decision will be based on format, some on market position and, most of all, the desire […]
This may seem like Radio 101 – play the right music – but it goes much deeper than that. First of all, too many stations have stopped doing any kind of music research. They say it costs too much. Actually bad ratings probably cost a lot more. If you are […]
Obviously, the foundation of any music station is, well, the music. The old phrase “garbage in, garbage out”, applies here. If you are playing the “wrong” music, it does not matter how good everything else on the station might be. You are going to be judged by the music! […]
During this unprecedented time in our country’s history, more than ever, your audience is looking for reassurance and information along with their favorite songs to help them feel better and provide some level of comfort. So many other things have changed, it is nice to know that their favorite radio […]